We have noticed an interesting trend recently at our plastic surgery practice among female patients who are in their 60s and 70s. Many of these women who might typically come to our Albany office to inquire about facelift surgery and other surgical facial rejuvenation options are showing increased interest in injectable treatments.
You need only leaf through the pages of your favorite fashion magazine this fall to understand why. Something is changing, and I’m not talking about hemlines, hairstyles, makeup, or manicures. Look at the faces and you’ll see women — not girls who are barely 18 years old, but stunning women who are at or close to the typical retirement age and who are modeling for major high-fashion brands. Most recently, cosmetic giant Nars announced 68-year-old English actress Charlotte Rampling as its new “face.” The news made lipstick lovers every shade of happy and the response from the overall cosmetic community has been extremely positive, with headlines declaring the ad proof that beauty is ageless.
This growing belief — now supported by fashion’s major influencers — that aging doesn’t make you invisible after all has inspired more of our mature patients to request injectables. They would like to invest in their appearance in a way that allows them to age gracefully while still taking some years off the clock. Here are 2 treatments now being requested by this group:
- BOTOX® Cosmetic is wonderful for softening the crow’s feet around the outer corners of the eyes. Many women in the Capital Region also choose BOTOX to smooth horizontal forehead creases and the vertical lines between the eyebrows.
- JUVÉDERM VOLUMA™ XC is fast becoming a favorite anti-aging treatment. This injectable filler is made with hyaluronic acid and is the first such treatment to be given the green light by the FDA to restore volume to the cheek area.
The concept of ageless beauty is not all that new. In a recent blog post, we discussed the importance of taking care of your face through all the ages. Also, it’s still true that while injectables can certainly benefit women in their 50s and beyond, in many cases surgery is a good choice for those looking for more extensive and longer-lasting enhancements. No matter the choice, editors of those fashion magazine agree: Confidence is always in style.