Albany, New York: (518) 438-0505

Plastic Surgeons Agree: The Treatment Fast Becoming a Household Name

new-household-name

Our team of plastic surgeons in Albany tries hard to stay on top of aesthetic trends, and one we’ve noticed recently came up in an article earlier this month that referenced actress Jennifer Anniston’s self-described ideal weight. The article makes the case that, when it comes to maintaining our youthful appearance, it may be better to not fight age-related weight gain so much. The writer cited the following quote from French-born actress, Catherine Deneuve:

“After a certain age, you have to choose between your fanny and your face.”

Deneuve was of course referring to the idea that when we age, our once plump cheeks lose volume and take on a hollowed appearance. A widely-reported (and perhaps celebrated) study by the American Society of Plastic Surgeons® conducted back in 2009 revealed that a higher body mass index could result in a more youthful appearance after the age of 40.

With aging concerns, wrinkles usually come to mind long before volume loss. BOTOX® Cosmetic is a household name, while volume-boosting injectable JUVÉDERM VOLUMA™ XC is less so. But that is changing. Our team has noticed an increasing number of people who are interested in VOLUMA XC as a way to restore volume to their cheeks, and a youthful glow to their appearance. The trend is also noticeable nationwide, with statistics showing a 31% increase in hyaluronic acid treatments in 2013.

A few benefits of this innovative hyaluronic filler include:

  • Can last up to 2 years with optimal treatment
  • Uniquely formulated to add volume to all 3 areas of the cheek (apple, hollow, and apex)
  • Can be reversed using injections of hyaluronidase

While Anniston doubts she’ll turn to injectables anytime soon, I can tell you that plenty of women are choosing to not choose between their fannies and their faces. If you would like to discuss which injectable treatment may be best suited for you, please feel free to use this form to contact me.


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