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What Makes Breast Augmentation Popular?

What Makes Breast Augmentation PopularThe American Society for Aesthetic Plastic Surgery (ASAPS) recently released statistics on cosmetic procedures performed in the U.S. in 2013, and breast augmentation topped the list of most popular surgical procedures among women. Moving beyond numbers and understanding why a procedure is consistently at the top requires insight into how the cosmetic enhancement industry has evolved in response to consumer needs.

One major shift I noticed in 2013 among breast augmentation patients in Albany is the increased number of requests for “gummy bear” breast implants. Gummy bears are FDA-approved, form-stable silicone implants that look and feel natural, and they will not leak or deflate in the case of a puncture or cut. The fact that patients are specifically requesting these implants as opposed to simply asking for “silicone” indicates that information on cosmetic product advances is becoming more available online. This is great news, because such developments often translate to better results and minimal safety risks.

The availability of accurate information online has positively affected the perception of breast augmentation on a much larger scale than implant technology. For example, online patient forums such as RealSelf help people who are considering breast augmentation connect with past patients to learn about special considerations. More people are learning how improvements in technology have made breast augmentation a valuable tool for a wide range of patients, from someone who has always wanted breast implants to someone considering cosmetic surgery for the first time because of a life event such as pregnancy.

If you’re interested in learning more about the specific components of breast augmentation, visit our blog’s breast augmentation archive for a complete list of relevant posts from our board-certified surgeons at The Plastic Surgery Group.

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