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The Plastic Surgery Group Announces the Availability of CoolSculpting®

From PRWeb

The Capital District practice is one of the first organizations in the area to introduce the innovative technology that freezes away unwanted fat.

Albany, New York (September 2012) – The Plastic Surgery Group, a leading Capital District plastic surgery practice, announced today the availability of CoolSculpting®. This new approach to freezing away fat is U.S. Food and Drug Administration (FDA) approved and provides patients with significant results while eliminating potential risks and recovery time associated with invasive procedures.

CoolSculpting is extremely effective in removing fat on the back, abdomen and love handles. During the procedure, a non-invasive applicator delivers controlled cooling that specifically targets fat cells throughout a one to two hour session. Patients will start seeing results in as little as three weeks following the treatment, with the most dramatic results occurring over a period of two to four months. Patients can also opt for additional procedures for more pronounced effects.

"We are very excited to be introducing this procedure to our patients who eat healthy and exercise regularly, but still suffer from unwanted and stubborn fat," said Jeffrey L. Rockmore, MD, a surgeon at The Plastic Surgery Group. "Traditionally, liposuction would have been the only option, however with CoolSculpting, patients see the results they want without needles, surgery, or recovery time."

The CoolSculpting procedure was developed by the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, MA. The breakthrough technology is based on extensive research demonstrating that fat cells are more susceptible to cold and are selectively, painlessly and permanently destroyed. Taking effect several weeks after the procedure, cooled fat cells begin a process called "apoptosis," which leads them to shrink and eventually disappear. The body proceeds to naturally and gradually eliminate the cooled fat cells, reducing the thickness of the fat layer.

The Plastic Surgery Group caters to the needs of the Capital District as well as Western NY, Western MA, VT and as far south as Poughkeepsie and north to the Canadian border. The practice will now be accepting appointments for this transformational procedure known for delivering highly effective, safe and non-invasive fat reduction, which entices a new segment of patients who seek aesthetic treatments.

For more information about The Plastic Surgery Group or to schedule an appointment, visit them online at or on Facebook, Twitter, and

About The Plastic Surgery Group

Based in Albany, NY, The Plastic Surgery Group, features seven highly trained and skilled plastic surgeons with more than 130 collective years of experience in the field. Through training in general surgery in addition to a residency in plastic surgery, each has proven knowledge, surgical skills and expertise across a broad range of procedures. The goal of The Plastic Surgery Group is to produce beautiful, natural-looking results that offer patient satisfaction in a safe, open environment that is professional and compassionate. To meet the needs of patients, a wide range of procedures are offered including breast augmentation, tummy tuck, liposuction, facelift, hair transplants, Botox® Cosmetic, as well as extensive skin care services. Whether considering a medical spa procedure, reconstructive surgery, or cosmetic plastic surgery, the practice provides information and support to help achieve a rewarding surgical experience.

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